


The 4-days global TED event dedicated to Sports, in its Europe, Africa and Middle East edition.
21-24 April, 2027
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About TED
TED is one of the most influential movements of ideas and innovation in the world. It shapes and grows through its content platform, global events, and an ecosystem reaching over 26 million community members.


TEDSports
TEDSports is TED's global vertical event dedicated to the world of sports. It connects sports with innovation, technology, business, and culture. Already established in North America (Indianapolis), TED is now bringing the event to Europe and Middle East, choosing Italy and the city of Turin.
2nd
TEDSports worldwide
1st
In Europe & Middle East
Torino
Host City



Main Topics
Sport
Emerging technologies reshaping sports: AI, wearables, data analytics, XR, advanced biomechanics, digital training.
Sport
Advances in performance science, injury recovery, advanced nutrition, preventive medicine, and athlete health.
Sport
Sport as a driver of global wellbeing and longevity, improving quality of life for individuals and communities.
Sport for
Lessons from sports applied to business, personal stories of athletes, coaches, and innovators.
Sport for
Sports as a tool for diplomacy and cultural exchange, promoting inclusion, diversity, and education.
Sport for
Fan experience, new sports event formats, and how sports creates economic value.

Speakers on Stage
The curation and speaker selection phase will start later in the process. Below are examples of past TED speakers to illustrate the caliber of voices on stage.

Russell Wilson

Billie Jean King

Serena Williams

Alex Honnold

Nicola Rizzoli

David Epstein

Alberto Cairo

Shane Battier

Chris Kluwe

Alessandro Tappa


Event Numbers
1,000+
Expected Participants
High-spending industry leaders and decision-makers
3/4
Event Days
Plenary sessions, workshops, and experiences
60+
Global Speakers
Cross-area expertise related to sport
26M+
TED Community
Global members on YouTube
10M+
Global Reach
People reached through media coverage
x3.1
Social ROI
Social Return on Investment (SROI)
* Average ticket cost, ranging from €1,000 to €2,000 depending on the type.


Road to TEDSports
From the official launch in Torino to the opening day, a journey of visibility, events and community building.
A high-profile launch event in Torino, 10 months before the conference. Partners, institutions, media and the TED ecosystem together for the first public announcement.
Continuous visibility across digital channels and traditional media throughout the months leading up to the event. Building anticipation, storytelling and community engagement.
A travelling programme of 2-3 intimate events, curated evenings or dedicated TEDx editions hosted in key Italian cities, extending the reach and narrative beyond Torino.

The Experience

Impactful presentations by world-renowned speakers sharing innovative and transformative ideas.

Practical hands-on sessions that leave a lasting impact on participants' skills and knowledge.

Immersive sports activities exploring hands-on challenges that foster active learning and team spirit.

Challenge perspectives and fuel change through intimate debate and thought-provoking conversations.

Curated dinners and celebrations that foster meaningful connections in an inspiring setting.

Access to a vibrant community fostering collaboration, support, and lasting personal connections.

Venues

Opening Ceremony & Gala Dinner
One of Europe's most prestigious opera houses, known for exceptional acoustics and striking design.

Core Program
A former industrial complex transformed into one of Italy's most vibrant cultural and innovation hubs.

Closing Party
A landmark of contemporary sport and innovation, an iconic setting for large-scale gatherings.

Programme
Wednesday · April 21, 2027
Afternoon
Partner Micro-Events
Partners host invite-only events at their venues.
Late Afternoon
Check-in at Teatro Regio
Official check-in with TEDSports welcome pack.
Evening
Opening Ceremony & Gala Dinner
The most exclusive moment to officially kick off TEDSports Torino.
Thursday · April 22, 2027
Morning
Wellness + Interactive Formats
Labs, Brain Dates, Expert Panels at OGR.
Late Morning
TED Talks Session
All participants together for main TED-style talks.
Afternoon
Interactive Formats + Discovery Adventures
Continued labs, panels, and city exploration.
Evening
Founding Partner Dinners
Thematic dinners hosted by Founding Partners.
Friday · April 23, 2027
Morning
Wellness + Interactive Formats
Labs, Brain Dates, Expert Panels continue at OGR.
Late Morning
TED Talks Session
Second session of main TED-style talks.
Afternoon
Interactive Formats + Discovery Adventures
Final rounds of interactive content and city experiences.
Evening
Closing Party @ Allianz Stadium
A memorable celebration at Allianz Stadium.
Saturday · April 24, 2027
Full Day
Premium Brand Experiences
Optional exclusive partner-curated experiences for a select group of participants.

Be Our Partner
Three partnership tiers, each designed to offer meaningful visibility, exclusive access, and the opportunity to co-create content aligned with your strategic objectives.
Maximum visibility and co-creation
Strong presence and key access
Brand visibility and event access

Building momentum and visibility from day one

Presence and visibility during the official launch day of TEDSports Torino. A key moment to position your brand from the very first public announcement.

Travel coverage for executives to TED AI in Vienna, as part of the TEDSports partner delegation. An exclusive opportunity to join the global TED network.

Visibility throughout the 10-month build-up: from the Torino launch to the roadshow events across Italian cities and continuous digital presence.

Visibility on official TEDSports social channels with dedicated references. Co-created content throughout the pre-event journey.

One dedicated newsletter sent to the TEDSports community featuring exclusive partner content.

One of your executives featured in an episode of the official event podcast. Thought leadership content.

Maximum impact across 4 days of immersive experiences

Full event access for your team and stakeholders. VIP passes to all TEDSports Torino sessions.

Exclusive invitations to the Sponsors & Speakers Dinner, reserved for event speakers and partners.

A panel with speakers selected together with our curatorial team on strategic topics.

Interactive laboratories co-designed with you to bring your event objectives to life.

Founding Partners host thematic dinners by invitation. Each explores a specific topic with an executive speech.

Structured, high-value networking. Braindate sessions facilitated by your representative.

Maximum impact across 4 days of immersive experiences

Small group discovery adventures outside OGR, in iconic and surprising venues across Turin.

A premium space to create a branded lounge, cafe, or interactive activation at the heart of the event.

Propose your own exclusive experience for a select group. Something intimate and directly connected to your brand.

Dedicated partner profile in the official event app for direct interaction during the event.

Inclusion of co-branded gadgets and materials in the official event bag.

Lasting value and legacy beyond the event

Full coverage of your participation: highlights, video content, press coverage, and impact generated.

Professional photo service: images of your attendees, brand presence, and key moments.

A reserved seat to actively participate in shaping the strategic direction of future editions.

A full-day workshop for your executive team, led by professional coaches from the TED network.


TEDSports Torino 2027
Francesco Magagnino
TEDxTorino Organizer
francesco@tedsports-torino.com
Enrico Gentina
TEDx Ambassador & TEDxVerona
enrico@tedsports-torino.com
