Where the Global Platform for Ideas meets the Future of Sports
The 4-days global TED event dedicated to Sports, in its Europe, Africa and Middle East edition.
21-24 April, 2027
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TED
It’s one of the most influential movements of ideas and innovation in the world.
A worldwide community fostering dialogue on science, technology, art, design, and society through its content platform and global events.
TED’s global vertical event dedicated to the world of sports
TEDSports is not a sports event. It is a global platform for innovation, shaping the future of society through the lens of sport. A place where to build relations and influence.
TEDSports Torino will be the reference event for Europe and the Middle East, featuring an audience and speakers from all over the world.
TEDSports is part of the themed TED events held around the world. Other active editions include TED AI (San Francisco & Vienna), TEDNext (Atlanta) and TED Democracy (Philadelphia).
EUROPE’S FIRST
Six key topics that will be meshed into an exceptional narrative in true TED style.
Sport
TECH
Emerging technologies reshaping sports: AI, wearables, data analytics, XR, advanced biomechanics, and digital training.
Sport
SCIENCE
Advances in performance science, injury recovery, advanced nutrition, preventive medicine, and the future of athlete health.
Sport
HEALTH
Sport as a driver of global wellbeing and longevity, improving quality of life for individuals and communities.
Sport for
LEADERSHIP
Lessons from sports applied to business, and personal stories of athletes, coaches, and innovators overcoming extraordinary challenges to achieve remarkable success.
Sport for
GOOD
Sports as a tool for diplomacy and cultural exchange, promoting universal values and addressing social challenges such as inclusion, diversity, inequality, and education.
Sport for
BUSINESS
Fan experience, new sports event formats, the relationship between sports and the economy, and how sports creates value.
Event Numbers
The Event at a Glance
4
Event Days
The core conference in Torino
10
Months of Coverage
Road-to events, digital content, media presence
6+
Cities Involved
Torino, Roma, Milano, Bergamo, Brussels, Paris...
20K+
People Reached
Total audience across all touchpoints
1.500+
Business Participants
High-spending industry leaders at the main event
50K+
Talk Viewers
People who will watch the TED talks online
80+
Speakers
Global experts
40+
Workshops & Panels
Interactive sessions
100+
Volunteers
TEDx community
x3.1
Social ROI
Return on investment
Institutional Conversation with
The Experience
One Unforgettable Journey
TED Talks
Panels
Interactive Labs
Discovery Adventures
Braindates & Playground
Dinners and Party
Workouts
Networking
Venues
Three Iconic Turin Locations
Teatro Regio
Opening Ceremony & Gala Dinner
One of Europe's most prestigious opera houses, known for exceptional acoustics and striking design.
OGR Torino
Core Program
A former industrial complex transformed into one of Italy's most vibrant cultural and innovation hubs.
Allianz Stadium
Closing Party
A landmark of contemporary sport and innovation, an iconic setting for large-scale gatherings.
Programme
A Rich Event Spanning 4 Days
Day 1
Wednesday · April 21, 2027
Day 2
Thursday · April 22, 2027
Day 3
Friday · April 23, 2027
Day 4
Saturday · April 24, 2027
Morning
Partner Micro-Events
By invitation
Afternoon
Welcome, Check-in & Networking
Evening
Opening Ceremony & Gala Dinner
Early Morning
Workout Session
Morning
Panels, Labs, Braindates & Adventures
Morning
TED Talks - Session 1
Healthy Lunch in Networking Spaces
Afternoon
Panels, Labs, Braindates & Adventures
Afternoon
TED Talks - Session 2
Evening
Thematic Dinner by Partners
Early Morning
Workout Session
Morning
Panels, Labs, Braindates & Adventures
Morning
TED Talks - Session 3
Healthy Lunch in Networking Spaces
Afternoon
Panels, Labs, Braindates & Adventures
Afternoon
TED Talks - Session 4
Evening
Closing Party
Morning to Late Afternoon
Premium Brand Experiences
Exclusive partner-curated experiences
Road to TEDSports
10 Months of Build-Up
From the official launch to opening day — a journey of events, digital presence and community building.
Official Launch in Torino
A high-profile launch event in Torino, 10 months before the conference. Partners, institutions, media and the TED ecosystem together for the first public announcement.
Digital & Media Presence
Continuous visibility across digital channels and traditional media throughout the months leading up to the event. Building anticipation, storytelling and community engagement.
Roadshow: Events in Italy & Abroad
A travelling programme of 3-5 intimate events, curated evenings or dedicated TEDx editions hosted in key Italian and international cities, extending the reach and narrative beyond Torino.
Events Timeline
IllustrativeBeyond the Event
Extended Reach
TEDSports Torino goes far beyond the in-person audience. The event generates a significantly wider reach through multiple touchpoints before, during and after the main programme.
Road to TEDSports
3-4 pre-events in major Italian and international cities ahead of the main event. Content, networking and partner visibility to build momentum.
TEDSports Run
A 5 km morning run open to the city during the event. A shared sport moment that extends visibility to the broader community.
Opening at Teatro Regio
The opening night at Teatro Regio extends the audience well beyond registered attendees, involving the local and institutional community.
City Installations
TEDSports-branded installations in key city locations during and before the event, in spaces identified with the Municipality of Turin. High foot traffic and brand exposure.
Saturday Off-Event
Saturday activities — Discovery Adventures and experiences — are open to participants beyond the main event, attracting a wider audience to partner activations.
Digital Media & Community
Live streaming, media coverage, post-event content on TED global channels, social media and ongoing community engagement through newsletters and on-demand content.
Be Our Partner
With the ambition of a
strategic partnership
Four partnership tiers, each designed to offer meaningful visibility, exclusive access, and the opportunity to co-create content aligned with your strategic objectives.
Founding Partner
Maximum visibility and co-creation
Platinum Partner
Strong presence and key access
Gold Partner
Brand visibility and event access
Silver Partner
Essential visibility package
Before the Event
Building momentum and visibility from day one
Invitation to the Launch Day
Presence and visibility during the official launch day of TEDSports Torino. A key moment to position your brand from the very first public announcement.
TED AI Vienna Delegation
Travel coverage for executives to TED AI in Vienna, as part of the TEDSports partner delegation. An exclusive opportunity to join the global TED network.
Road to TEDSports
Visibility throughout the 10-month build-up: from the Torino launch to the roadshow events across Italian cities and continuous digital presence.
Executive Podcast Interview
One of your executives featured in an episode of the official event podcast. Thought leadership content.
Pre Event Editorial Content
Partners can participate in a series of interviews and editorial features through our media partners, including newspaper articles and TV appearances.
Dedicated Newsletter
One dedicated newsletter sent to the TEDSports community featuring exclusive partner content.
Before the Event
Building momentum and visibility from day one
Co-Branded Visual for Social
Coordinated branded images and visuals created for your social media channels, featuring your partnership with TEDSports.
Social Media Coverage
Visibility on official TEDSports social channels with dedicated references. Co-created content throughout the pre-event journey.
Logo on Website
Logo presence on the official event website.
During the Event
Maximum impact across 4 days of immersive experiences
In-Presence Tickets
Full event access for your team and stakeholders. VIP passes to all TEDSports Torino sessions.
Sponsors & Speakers Dinner
Exclusive invitations to the Sponsors & Speakers Dinner, reserved for event speakers and partners.
Guided Networking Match
One-to-one organized matches between partners who wish to connect. Our team will facilitate the introductions requested by each partner.
Co-curated Signature Panel
A panel with speakers selected together with our curatorial team on strategic topics.
Interactive Labs
Interactive laboratories co-designed with you to bring your event objectives to life.
Thematic Dinner
Founding Partners host thematic dinners by invitation. Each explores a specific topic with an executive speech.
During the Event
Maximum impact across 4 days of immersive experiences
Braindates
Structured, high-value networking. Braindate sessions facilitated by your representative.
Discovery Adventure
Small group discovery adventures outside OGR, in iconic and surprising venues across Turin.
Innovation Playground
A premium space to create a branded lounge, cafe, or interactive activation at the heart of the event.
Saturday Brand Experience
Propose your own exclusive experience for a select group. Something intimate and directly connected to your brand.
Co-Branded Merchandising
Inclusion of co-branded gadgets and materials in the official event bag.
Video Interview
A professional video interview of your executives during the event, produced by our media agency and delivered in the final video folder for your use.
During the Event
Maximum impact across 4 days of immersive experiences
Networking App
Dedicated partner profile in the official event app for direct interaction during the event.
Logo on Badge
Logo presence on all event badges: participants, speakers, and volunteers.
Logo and Presentation on Event Booklet
Logo and partner presentation on the program booklet distributed to all participants.
After the Event
Lasting value and legacy beyond the event
2028 Board of Advisors
A reserved seat to actively participate in shaping the strategic direction of future editions.
Post-event Editorial Content
Partners can participate in a series of post-event interviews and editorial features through our media partners, including newspaper articles and TV appearances.
Dedicated Coverage Report and Data Insight
Full coverage of your participation: highlights, video content, press coverage, and impact generated.
Digital Photo and Video Folder
Professional photo and video service: images and footage of your attendees, brand presence, and key moments.
In-company Activity on Public Speaking
A full-day workshop for your executive team, led by professional coaches from the TED network.
Partnership
Become Our Partner
We invite you to seize this unique opportunity and become one of our exclusive partners. We offer four partnership tiers to match different levels of engagement and visibility.
Tier 1
Founding Partner
€400.000
Up to 4 exclusive positions
Tier 2
Platinum Partner
€300.000
Premium visibility and access
Tier 3
Gold Partner
€200.000
Strategic partnership opportunity
Tier 4
Silver Partner
€100.000
Essential visibility package
Early Bird Incentive: partnerships confirmed by mid-April will benefit from a dedicated discount on the total partnership value.
Partnership Benefits
What's on the Table
| Benefit | FOUNDER | PLATINUM | GOLD | SILVER | |
|---|---|---|---|---|---|
| Pre | Invitation to the Launch Day | Full | Full | Mention | Mention |
| Pre | TED AI Vienna Delegation | 2 included | 1 included | At own expense | At own expense |
| Pre | Road to TEDSports | Included | Included | n/a | n/a |
| Pre | Executive Podcast Interview | Included | n/a | n/a | n/a |
| Pre | Pre Event Editorial Content | Included | Included | Included | n/a |
| Pre | Dedicated Newsletter | Included | Included | n/a | n/a |
| Pre | Co-Branded Visual for Social | Included | Included | Included | Included |
| Pre | Social Media Coverage | Included | Included | Included | Included |
| Pre | Logo on Website | Included | Included | Included | Included |
| During | In-Presence Tickets | 50 | 35 | 20 | 8 |
| During | Sponsors & Speakers Dinner | 15 | 10 | 7 | 3 |
| During | Guided Networking Match | Included | Included | Included | Included |
| During | Co-curated Signature Panel | Curated | Curated | Seat | Seat |
| During | Interactive Labs | 2 | 1 | 0 | 0 |
| During | Thematic Dinner | Included | n/a | n/a | n/a |
| During | Braindates | 5 | 3 | 2 | 1 |
| During | Discovery Adventure | Included | Included | Included | n/a |
| During | Innovation Playground | Dedicated space | Dedicated space | n/a | n/a |
| During | Saturday Brand Experience | Included | Included | Included | Included |
| During | Co-Branded Merchandising | Included | Included | Included | n/a |
| During | Video Interview | Included | Included | Included | Included |
| During | Logo on Badge (monochrome) | Included | Included | Included | n/a |
| During | Logo Networking App | Included | Included | Included | Included |
| During | Logo/Presentation on Booklet | Included | Included | Included | Included |
| After | 2028 Board of Advisors | Included | Included | n/a | n/a |
| After | Editorial Content | Included | Included | Included | n/a |
| After | Dedicated Coverage Report | Included | Included | Included | Included |
| After | Digital Photo and Video Folder | Included | Included | Included | Included |
| After | In-company Activity on Public Speaking | Included | n/a | n/a | n/a |
Contribution Composition
Flexible Ways to Partner
We offer different options to join the project as a partner, with flexible solutions to adapt to different business needs.
Full Cash
Contribution Entirely in Cash
Classic option with a full monetary investment, offering all the standard benefits of the partnership and maximum visibility.
Combined
Cash and In-Kind
Combination of monetary contribution and services/products. The in-kind is valued at 50% of the offered service value.
Mixed
Other Sponsor Enablement
Possibility to add to the mix the enablement of another sponsor. If you bring in a sponsor who becomes an event sponsor, we grant you a discount equal to 20% of the incoming sponsorship.
Combination Example
€200.000 in direct cash contribution
€240.000 in services (valued at €120,000)
€80.000 in discounts from introduced sponsors
Torino
Let’s build something extraordinary together.
Francesco Magagnino
Italian TEDx Ambassador & TEDxVerona Organizer
francesco@tedsports-torino.com
Enrico Gentina
TEDxTorino Organizer & Speakers Coach
enrico@tedsports-torino.com
TEDSports Turin is under the coordination of Francesco Magagnino and Enrico Gentina, representing TED for this event.