Where the Global Platform for Ideas meets the Future of Sports
The 4-days global TED event dedicated to Sports, in its Europe, Africa and Middle East edition.
21-24 April, 2027
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About TED
A worldwide community fostering ideas worth spreading
TED is one of the most influential movements of ideas and innovation in the world. It shapes and grows through its content platform, global events, and an ecosystem reaching over 26 million community members.
TEDSports
Europe's First TEDSports
TEDSports is TED's global vertical event dedicated to the world of sports. It connects sports with innovation, technology, business, and culture. Already established in North America (Indianapolis), TED is now bringing the event to Europe and Middle East, choosing Italy and the city of Turin.
2nd
TEDSports worldwide
1st
In Europe & Middle East
Torino
Host City
Main Topics
Six Thematic Pillars
Sport
TECH
Emerging technologies reshaping sports: AI, wearables, data analytics, XR, advanced biomechanics, digital training.
Sport
SCIENCE
Advances in performance science, injury recovery, advanced nutrition, preventive medicine, and athlete health.
Sport
HEALTH
Sport as a driver of global wellbeing and longevity, improving quality of life for individuals and communities.
Sport for
LEADERSHIP
Lessons from sports applied to business, personal stories of athletes, coaches, and innovators.
Sport for
GOOD
Sports as a tool for diplomacy and cultural exchange, promoting inclusion, diversity, and education.
Sport for
BUSINESS
Fan experience, new sports event formats, and how sports creates economic value.
Speakers on Stage
World-Class Voices
The curation and speaker selection phase will start later in the process. Below are examples of past TED speakers to illustrate the caliber of voices on stage.
Russell Wilson
Billie Jean King
Serena Williams
Alex Honnold
Nicola Rizzoli
David Epstein
Alberto Cairo
Shane Battier
Chris Kluwe
Alessandro Tappa
Event Numbers
The Event at a Glance
1,000+
Expected Participants
High-spending industry leaders and decision-makers
3/4
Event Days
Plenary sessions, workshops, and experiences
60+
Global Speakers
Cross-area expertise related to sport
26M+
TED Community
Global members on YouTube
10M+
Global Reach
People reached through media coverage
x3.1
Social ROI
Social Return on Investment (SROI)
* Average ticket cost, ranging from €1,000 to €2,000 depending on the type.
Road to TEDSports
10 Months of Build-Up
From the official launch in Torino to the opening day, a journey of visibility, events and community building.
Official Launch in Torino
A high-profile launch event in Torino, 10 months before the conference. Partners, institutions, media and the TED ecosystem together for the first public announcement.
Digital & Media Presence
Continuous visibility across digital channels and traditional media throughout the months leading up to the event. Building anticipation, storytelling and community engagement.
Roadshow: Events Across Italy
A travelling programme of 2-3 intimate events, curated evenings or dedicated TEDx editions hosted in key Italian cities, extending the reach and narrative beyond Torino.
The Experience
Six Formats, One Unforgettable Journey
TED Talks
Impactful presentations by world-renowned speakers sharing innovative and transformative ideas.
Interactive Labs
Practical hands-on sessions that leave a lasting impact on participants' skills and knowledge.
Discovery Adventures
Immersive sports activities exploring hands-on challenges that foster active learning and team spirit.
Panels
Challenge perspectives and fuel change through intimate debate and thought-provoking conversations.
Social Moments
Curated dinners and celebrations that foster meaningful connections in an inspiring setting.
Networking
Access to a vibrant community fostering collaboration, support, and lasting personal connections.
Venues
Three Iconic Turin Locations
Teatro Regio
Opening Ceremony & Gala Dinner
One of Europe's most prestigious opera houses, known for exceptional acoustics and striking design.
OGR Torino
Core Program
A former industrial complex transformed into one of Italy's most vibrant cultural and innovation hubs.
Allianz Stadium
Closing Party
A landmark of contemporary sport and innovation, an iconic setting for large-scale gatherings.
Programme
A Rich Event Spanning 4 Days
Day 1
Wednesday · April 21, 2027
Afternoon
Partner Micro-Events
Partners host invite-only events at their venues.
Late Afternoon
Check-in at Teatro Regio
Official check-in with TEDSports welcome pack.
Evening
Opening Ceremony & Gala Dinner
The most exclusive moment to officially kick off TEDSports Torino.
Day 2
Thursday · April 22, 2027
Morning
Wellness + Interactive Formats
Labs, Brain Dates, Expert Panels at OGR.
Late Morning
TED Talks Session
All participants together for main TED-style talks.
Afternoon
Interactive Formats + Discovery Adventures
Continued labs, panels, and city exploration.
Evening
Founding Partner Dinners
Thematic dinners hosted by Founding Partners.
Day 3
Friday · April 23, 2027
Morning
Wellness + Interactive Formats
Labs, Brain Dates, Expert Panels continue at OGR.
Late Morning
TED Talks Session
Second session of main TED-style talks.
Afternoon
Interactive Formats + Discovery Adventures
Final rounds of interactive content and city experiences.
Evening
Closing Party @ Allianz Stadium
A memorable celebration at Allianz Stadium.
Day 4
Saturday · April 24, 2027
Full Day
Premium Brand Experiences
Optional exclusive partner-curated experiences for a select group of participants.
Be Our Partner
With the ambition of a
strategic partnership
Three partnership tiers, each designed to offer meaningful visibility, exclusive access, and the opportunity to co-create content aligned with your strategic objectives.
Founding Partner
Maximum visibility and co-creation
Platinum Partner
Strong presence and key access
Gold Partner
Brand visibility and event access
Before the Event
Building momentum and visibility from day one
Invitation to the Launch Day
Presence and visibility during the official launch day of TEDSports Torino. A key moment to position your brand from the very first public announcement.
TED AI Vienna Delegation
Travel coverage for executives to TED AI in Vienna, as part of the TEDSports partner delegation. An exclusive opportunity to join the global TED network.
Road to TEDSports
Visibility throughout the 10-month build-up: from the Torino launch to the roadshow events across Italian cities and continuous digital presence.
Social Media Coverage
Visibility on official TEDSports social channels with dedicated references. Co-created content throughout the pre-event journey.
Dedicated Newsletter
One dedicated newsletter sent to the TEDSports community featuring exclusive partner content.
Executive Podcast Interview
One of your executives featured in an episode of the official event podcast. Thought leadership content.
During the Event
Maximum impact across 4 days of immersive experiences
In-Presence Tickets
Full event access for your team and stakeholders. VIP passes to all TEDSports Torino sessions.
Sponsors & Speakers Dinner
Exclusive invitations to the Sponsors & Speakers Dinner, reserved for event speakers and partners.
Panel on the Next Stage
A panel with speakers selected together with our curatorial team on strategic topics.
Interactive Labs
Interactive laboratories co-designed with you to bring your event objectives to life.
Thematic Dinner
Founding Partners host thematic dinners by invitation. Each explores a specific topic with an executive speech.
Braindates
Structured, high-value networking. Braindate sessions facilitated by your representative.
During the Event
Maximum impact across 4 days of immersive experiences
Discovery Adventure
Small group discovery adventures outside OGR, in iconic and surprising venues across Turin.
Innovation Playground
A premium space to create a branded lounge, cafe, or interactive activation at the heart of the event.
Saturday Brand Experience
Propose your own exclusive experience for a select group. Something intimate and directly connected to your brand.
Networking App
Dedicated partner profile in the official event app for direct interaction during the event.
Co-Branded Merchandising
Inclusion of co-branded gadgets and materials in the official event bag.
After the Event
Lasting value and legacy beyond the event
Dedicated Report
Full coverage of your participation: highlights, video content, press coverage, and impact generated.
Digital Photo Folder
Professional photo service: images of your attendees, brand presence, and key moments.
2028 Board of Advisors
A reserved seat to actively participate in shaping the strategic direction of future editions.
Public Speaking Training
A full-day workshop for your executive team, led by professional coaches from the TED network.
Let's build something
extraordinary together.
TEDSports Torino 2027
Francesco Magagnino
TEDxTorino Organizer
francesco@tedsports-torino.com
Enrico Gentina
TEDx Ambassador & TEDxVerona
enrico@tedsports-torino.com